Kishore Biyani, MD, Future Group has locked horns with Anil Ambani, Chairman Reliance Adag over an attempt of the later to register Reliance Big Bazar with India’s trademark authority. Biyani considers this move by Anil as an attempt to misappropriate India’s best known retail name “Big Bazaar”. It is unusual to fight over such major brand name.
The motive of Reliance Adag to name its retail venture as Reliance Big Bazar is to keep it under one umbrella brand, Reliance Big Entertainment which has Big FM, Big TV etc.
Mukesh Ambani’s Reliance Retail has around 544 stores across the country, Biyani has 89 Big Bazaars. Now Anil is planning to enter India’s retail market which is estimated to be around $300 billion per annum.
Reliance Big Bazar is for retailing Reliance Adag’s entertainment products and services.
Let’s wait and see who wins the battle!
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Filed under: Business | Tagged: Big Bazaar, Future Group, Reliance Adag, Retail
I think the move by Biyani is right. Reliance wants to Capitalize on the name “Big Bazaar”, which has brought great success to the Biyani started Future Group. Indian consumers relate Big Bazaar with Good products and Cheap products. So what Biyani is fighting for is pretty rationale because they also don’t want to confuse the consumers with these 2 names.
It makes perfect business sense by Ambani to name his store as R Big Bazar. Sales will jumpstart just because of the name. Of course what happens after that will depend solely on what the store has to offer to its consumers. I do not know about the legal ramifications of the move, but this has been done before. Reliance started Fresh and Heritage picked it up and now there are ten different companies with the same name. Nothing differentiates them from one another except the parent company’s name that stands ahead of the Fresh title. Reliance never made a hue and cry about it. But may be because by the time the copying started Fresh wasnt a big brand name. Big Bazar though, is a Major Brand today.
Reliance stands for 3 UP’s – Unreliable People, Unreliable Products and Unreliable Promises and Reliance believes in making money by capitalising a name like Big Bazaar that’s being known to every member in the family across India. This reminds of the saying – “Mehnat Kare Murgi, Anda Khaaye Fakir”. Big Bazaar represents High Quality & Good Quantity at Low Prices. So Big Bazaar should fight to prevent some cheap minded people like Reliance to take mileage on their hard work. Big Bazaar, don’t give up because Good things & Good deeds will definately truimph & will last for ages. Its time that Reliance does something genuine rather than copying.